Watch Cancer Patients' Faces Light Up As Their Wacky Makeovers Are Unveiled »http://www.youtube.com/attribution_link?u=/watch?v=pMWU8dEKwXw&feature=share&a=ilm57JAo0fwt5IHKjVfEvw
"In collaboration with advertising agency, Leo Burnett France and photographer Vincent Dixon, Mimi Foundation invited 20 cancer patients to participate in a unique makeover experience.
The project is named “If only for a second”, and it immortalizes a second of joy and adventure that cancer patients are presented with, through a wacky, out-of-this-world makeover.
This moment is forever captured on video and pictures, in a stunning film clip, as well as a pictorial book documenting the priceless moments.
According to the project’s website, the goal of this project is “to spread smiles and happiness”.
The Mimi Foundation is a private cancer support foundation that began in Belgium in 2004. Their goal is to provide support to cancer patients in ways other than just medical support. ” - via Designtaxi